Creativity

Delta Helps New Yorkers Boost Their Tinder Profiles With a Mural of Exotic Backdrops

'Dating Wall' in Williamsburg Features Nine Delta Destinations

By Alexandra Jardine. Published on Jun 08, 2017

Editor's Pick

Delta is helping New Yorkers to look well-traveled in their Tinder profiles with a mural that lets them shoot a selfie with an exotic backdrop.

The "Delta Dating Wall," which is located on Wythe Ave in Williamsburg, Brooklyn, features images from nine Delta destinations, including the Eiffel Tower and Leaning Tower of Pisa as well a Dutch windmill with tulips and a London red telephone box. Honolulu, Los Angeles, Mexico City, Moscow, and Zurich also feature. At the top of the wall, Delta informs us that "World travelers are more likely to be swiped right" and it also sports fun line drawings by illustrator Andrew Rae, whose work has appeared in the "The New York Times," "The New Yorker" and more.

The wall will be on display throughout the summer and the campaign, by Wieden & Kennedy New York, includes a singles-centric event. On June 17, Delta, in partnership with Tinder, will give people the opportunity to have a headshot taken by a professional photographer.

W&K says the campaign came about after it noticed the overwhelming prominence of travel pics on online dating sites. Research found that 62% of men and 74% of women want a partner who shares their travel interests.

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About

Credits

Date
Jun 08, 2017
Agency:
Wieden & Kennedy New York
Client:
Delta
Executive Creative Director:
Karl Lieberman
Creative Director:
John Parker
Creative Director:
Sean McLaughlin
Copywriter:
Ian Hart
Art Director:
Jess Shriftman
Account Team:
Liz Taylor
Account Team:
Jacque Parrish
Account Team:
Jasmina Almeda
Account Team:
Kerry O'Connell
Planning Director:
Sean Staley
Strategist:
Cristina Pansolini
Executive Producer:
Jen Vladimirsky
Head of Production:
Nick Setounski
Art Buyer:
Yukino Moore
Photographer:
Kristin Gladney
Social Director:
Jess Breslin
Social Strategist:
James Williams
Business Affairs:
Patrick O'Donoghue
Business Affairs:
Carla Curry
Business Affairs:
Lindsey Timko
Project Manager:
Jason Pelton
Project Manager:
Ashlea Ramirez
Senior Print Producer:
Leigh Ann Dykes
Dating Wall Illustrator:
Andrew Rae
Smorgasburg Illustrator:
Hide Your Toys
Video Production Company:
Joint
Line Producer:
Brian Schimpf
Post Producer:
Brian Schimpf
Director of Photography:
Dylan Isbell

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