Creativity

Delta's Inspiring Grammys Spot Tells You to Go For It

Ad Directed by Smuggler's Adam Berg Is Set to Sound of a Jet

By Alexandra Jardine. Published on Feb 16, 2016

Editor's Pick

Delta broke an inspiring spot during the Grammys that urges you to go for it -- whether it's coming on stage to make a presentation, ski down a mountain or knock at a girl's door.

The ad, by Wieden & Kennedy New York, is set to the sound and sight of a jet engine powering up to take off as we're told there's only one direction to go -- forward -- and Delta will help get you there, "with a mighty roar," explains Donald Sutherland, who has served as the "voice" of the campaign. The ad follows Delta's previous poetic spot, a one-take ad shot from the POV of a plane lifting off the runway.

Smuggler's Adam Berg provides some superbly crafted direction.

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Credits

Date
Feb 16, 2016
Agency:
Wieden & Kennedy New York
Client:
Delta
Client Contact:
Mauricio Parise
ECD/Production:
Colleen DeCourcy
ECD/Production:
Karl Lieberman
ECD/Production:
David Kolbusz
ECD/Production:
Jaime Robinson
Creative Director:
Eric Helin
Creative Director:
Erik Norin
Creative:
Eric Dennis
Creative:
Molly Jamison
Head of Content Production:
Nick Setounski
Broadcast Producer:
Cheryl Warbrook
Brand Strategist:
Sam Matthews
Account Team:
Liz Taylor
Account Team:
Meghan Mullen
Account Team:
Lauren Smith
Business Affairs:
Sara Jagielski
Business Affairs:
Keri Rommel
Business Affairs:
Lindsey Timko
Business Affairs:
Sonia Bisono
Business Affairs:
Andy Hume
Project Manager:
Jason Pelton
Production Company:
Smuggler
Director:
Adam Berg
Director/DP:
Joost Van Gelder
Partner:
Patrick Milling Smith
Partner:
Brian Carmody
Executive Producer:
Shannon Jones
Head of Production:
Andrew Colón
Producer:
Ben Crocker
Editorial Company:
Cosmo Street
Editor:
Paul Hardcastle
Post Producer:
Anne Lai
Post Executive Producer:
Maura Woodward
Editorial Assistant:
Joshua Berger
Visual Effects:
MPC
VFX Lead Flame:
Marcus Wood
Senior Producer:
Armand Weeresinghe
Sound Studio:
Sonic Union
Sound Mixer:
Steve Rosen

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