Creativity

These Delta Short Films Spoof Primetime Dramas Like 'Scandal' and 'Veep'

Airline Engages Viewers With Messages About Innovations Via Witty Scripts and Casting

By Alexandra Jardine. Published on Aug 16, 2017

Editor's Pick

A new series of short films from Delta Airlines deliberately spoofs primetime dramas like "Scandal" and "Veep" in an effort to engage viewers with messages about its customer innovations.

For example, the "Scandal"-inspired spot seen here, "Turbulence," features two political fixers having a charged conversation about taking a flight to D.C. The woman (who's delivery is impeccably Olivia Pope) hates turbulence, but the man explains that Delta has a new system where passengers are given more advance warning about bumpy weather to come.

Another spot features a kooky female politician (think "Veep") who's lost her luggage; her aides explain that had she flown with Delta, she would have benefited from its RFID baggage tracking technology. A third film takes the form of gritty crime thriller (inspired by "Blacklist"), with a government agent and FBI fugitive hunting down notorious criminals with the help of Delta's biometric boarding passes.

The parodies benefit from the clever scripts and spot-on casting. Delta worked with Atlanta agency Moxie on the project, while Decon directing collective JEAN was behind the camera. The films are running online and on social channels.

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About

Credits

Date
Aug 16, 2017
Agency:
Moxie
Client:
Delta
General Manager:
Bill Betz
Manager:
Alison Arons
Project Lead:
Courtney Taylor
SVP, Executive Director:
Erik Hostetler
Creative Director:
Brandon Hampton
Agency Producer:
Stephanie Singleton
Editor:
Eric Bray
Graphic:
David Way
Account Team:
Brooke Wilson
Account Team:
Emmakate Young
Project Manager:
Emily Harper
Production Company:
Decon
Executive Producer:
Misha Louy
Head of Production:
Brian Turner
Directing:
JEAN
Producer:
Peter Fitzgerald
Director of Photography:
Trent Tucker
Production Designer:
Marko Orso
Stylist:
Jill Pallad

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