Delta: Where Your Bag Goes

The other journey.

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Editor's Pick

Where does your bag go after it leaves you and goes into the mysterious hinterland behind check-in? This online film for Delta by Wieden + Kennedy New York sets out to show us.

Delta's Fly Delta app, developed by AKQA and launched last year, now has a feature allowing customers to track their baggage. iPhone users can scan the bar code on their baggage receipt to track their bags. To highlight the feature, W+K strapped six cameras to a bag travelling from Atlanta to New York, and let it film the places we never see.

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About

Credits
Date
Jan 05, 2012
Agency:
Wieden & Kennedy New York
Client:
Delta
Creative Director:
John Parker
Creative Director:
Sean McLaughlin
Creative:
Jamie Carreiro
Producer:
Ian Davis
Executive Creative Director:
Ian Reichenthal
Agency Head of Content Production:
Gary Krieg
Editorial Company:
Joint Editorial
Editor:
Andrew Robertson
Post Producer:
Michelle Carman
Artist:
Tycho
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