Creativity

These Funny Spots Remind You Delta Now Lets You Message From 'Above'

W+K NY Ads Promote New In-Flight Messaging Services

By Alexandra Jardine. Published on Nov 15, 2017

Editor's Pick

Delta is now letting passengers send instant messages while in-flight, and to spread the word, it's created a series of short, funny ads about texting "from above."

Created by Wieden+Kennedy New York, the 10-second films see people on the ground receiving messages from people who descend from "above," upside down, to relay their greetings. There's a girlfriend who doesn't look too sure about a message of love from her boyfriend, a son interrupting his mom's card game to complain that his ears are blocked, and, seen here, a random guy from a bar who hilariously got the wrong number .

The ads, directed by Fatal Farm via Gifted Youth, are running on Snapchat and digital now throughout the end of the year. Delta's free in-flight messaging is being offered across all Gogo-enabled planes.

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About

Credits

Date
Nov 15, 2017
Agency:
Wieden + Kennedy - New York
Client:
Delta
Executive Creative Director:
Karl Lieberman
Creative Director:
Sean McLaughlin
Creative Director:
Jaclyn Crowley
Copywriter:
Matt Spicer
Art Director:
Molly Jamison
Head of Integrated Production:
Nick Setounski
Producer:
Alexey Novikov
Planning Director:
Sean Staley
Strategist:
Cristina Pansolini
Account Team:
Liz Taylor
Account Team:
Lauren Smith
Account Team:
Kerry O'Connell
Project Manager:
Ashlea Ramirez
Business Affairs:
Carla Curry
Business Affairs:
Lindsey Timko
Production Company:
Gifted Youth
Director:
Fatal Farm
Managing Director/EP:
Dal Wolf
Executive Producer:
Anthony M. Ficalora
Line Producer:
Alistair Walford
Director of Photography:
Jeff Powers
Editorial Company:
Joint
Editor:
Tom Vogt
Post Producer:
Renee Haar
Post Executive Producer:
Michelle Carman
Editorial Assistant:
Joe Garst
Editorial Assistant:
Stephen Nelson
Mix Company:
Sonic Union
Mixer:
Steve Rosen
Producer:
Justine Cortale
Producer:
Pat Sullivan
Music House:
Asche & Specner
Executive Producer:
Matt Locher

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