David Koechner and Jason Bateman appear in the first of a new series of online shorts for Denny's. The films will feature an impressive line-up of comedy actors 'opening up' to host David Koechner over plates of food, shot in real Denny's booths. Future episodes airing on March 23rd and April 6th will star Will Arnett, Sarah Silverman, Amy Poehler, Will Forte and Kristin Bell. The series takes its name from the new tagline 'America's Diner is Always Open'.
Read more about the strategy behind the series on AdAge.com.