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Denny's: The Skillet Whisperer

Sometimes skillets need to be tamed.

Editor's Pick

Denny's spoofs National Geographic Wild's 'The Dog Whisperer' with Cesar Millan himself in a new online campaign targeting the Hispanic as well as the English-language market. The spot, which sees Millan called upon to tame skillets that are described in a voice-over as "too aggressive to enjoy", has English- and Spanish-language versions, which will run on YouTube and comedy website Funny or Die respectively.

Produced by comedy site Funny or Die, it created by new Hispanic agency Casanova Pendrill, which partnered with Denny's lead agency Gotham. The work will be be promoted through a social-media push on Denny's and Mr. Millan's Facebook and Twitter pages.

See Behind the Work for more on Denny's push into the Hispanic Market.

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About

Credits
Date
Feb 01, 2012
Agency:
Casanova Pendrill
CCO:
Elias Weinstock
Client:
Denny's
CD/Copywriter:
Alejandro Ortiz
CD/Copywriter:
Anthony Moss
CD/Art Director:
Reid Miller
Sr. Art Director/Copywriter:
Ricardo Rivera
Sr. Art Director/Copywriter:
Julia Farber
Producer:
Funny Or Die
Director:
Alejandro Trevino
Writer:
Mike Hanford
Writer:
Alejandro Trevino
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