Creativity

Dent: Lung Tester

A test for lung capacity winds up being a Trojan Horse of sorts for Brynild's new Dent breath pastilles. Visitors to LungTester.com, created by McCann Norway, are prompted to measure their personal lung capacity by plugging a microphone or he

Published on Jun 08, 2006

Editor's Pick

A test for lung capacity winds up being a Trojan Horse of sorts for Brynild's new Dent breath pastilles. Visitors to LungTester.com, created by McCann Norway, are prompted to measure their personal lung capacity by plugging a microphone or headphones into their computer and blowing until you're blue in the face. Just when you think you've got those precious windbags measured—or right before you pass out—the test is abruptly interrupted by a surprising revelation that has nothing to do with lung capacity: you have bad breath. Bad enough to offend an inanimate piece of equipment. Maybe you should try Dent's breath pastilles—or buy your computer a noseplug.

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About

Credits

Date
Jun 08, 2006
3D:
Jan Cafourek
Production:
Andre Orefj
Production:
David Wahlgren
Project Manager:
Anne Gro Carlsson
Project Manager:
Anniken Schj
Illustrator:
Kathrine Helene Slapg
Copywriter:
Jakob Nielsen
Copywriter:
Daniel Wahlgren
Art Director:
Stian Johanssen
Art Director:
Jakob Nielsen
Art Director:
Daniel Wahlgren
Client:
Dent
Agency:
McCann Norway
Sound:
Stig &Stein

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