Creativity

People Do Disgusting Things With Their Breath in Funny Ads for Dentyne

Biscuit's Jeff Low Directs Funny Clips Set in an Elevator

By Alexandra Jardine. Published on Feb 17, 2016

Editor's Pick

In this humorous campaign for Dentyne, the brand's users are so proud of their minty-fresh breath that they deliberately show it off in outrageous ways -- and in the confined space of an elevator.

Jeff Low of Biscuit directed a series of short, funny clips for the brand, through agency McCann. They include a pregnant woman who pretends to be in labor just so she can breathe on a guy, a woman who puts her breath in a jar and hands it to a stranger and a man who goes around wearing a harness so he can breathe the word "harness" at very close quarters.

Taglined "Flaunt Your Breath," the campaign is running in Canada and the U.S. across TV, online, Facebook, Instagram and Pinterest.

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Credits

Date
Feb 17, 2016
Agency:
McCann
Client:
Dentyne
North American Chief Creative Officer:
Eric Silver
Co-Chief Creative Officer:
Tom Murphy
Co-Chief Creative Officer:
Sean Bryan
Creative Director:
Matt Swinburne
Creative Director:
Jillian Goger
Copywriter:
Molly Wilkoff
Art Director:
Benjamin Vendramin
Art Director:
Zoe Kessler
Group Strategy Director:
Julien Delatte
Senior Strategist:
Amanda Perring
Copywriter:
Jesse Potack
Group Account Director:
Dina Hovanessian
Group Account Director:
Olivia Heeren
Account Executive:
Chris Chew
Account Executive:
Danielle Jimenez
Chief Production Officer:
Nathy Aviram
Senior Integrated Producer:
Alexis Mead
Production Company:
Biscuit Filmworks
Director:
Jeff Low
Director of Photography:
Marc Laliberte Else
Editor:
Chuck Willis
Editor:
Jamie Connors
Editorial:
The Cutting Room

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