Creativity

Dentyne Ice: Watch What Happens Next

All's fickle in love and war, as the multiple online endings of McCann Erickson's new Dentyne Ice TV spot illustrate. After a gum-toting lothario offers a piece of regular Dentyne Ice to a lady on his left and a stick of new Wild Wint

Published on Mar 03, 2006

Editor's Pick

All's fickle in love and war, as the multiple online endings of McCann Erickson's new Dentyne Ice TV spot illustrate. After a gum-toting lothario offers a piece of regular Dentyne Ice to a lady on his left and a stick of new Wild Winter soft chew to the lady on his right, viewers are directed to Dentyne.com, where they can choose from a quartet of web videos representing four possible outcomes to the saucy situation.

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About

Credits

Date
Mar 03, 2006
Music Production:
Big Foote Music
Sound Design:
Crew Cuts
Editorial Company:
Crew Cuts
Graphics:
Crew Cuts
Production Company:
Harvest
Post Production:
Nice Shoes
Audio Post Production:
Sound Lounge
Client:
Dentyne Ice
Director:
Baker Smith
Executive Producer:
Bonnie Goldfarb
Executive Producer:
Scott Howard
Director of Photography:
Eric Treml
Producer:
Lesley Chilcott
Art Director:
Jeff DiFiore
Copywriter:
Matt Genne
Creative Director:
Gib Marquardt
Executive Producer:
Linda Kramer
Editor:
Bill Cramer
Editor:
Chris Magliozzo
Assistant Editor:
Yanni Feder
Producer:
Rosie DiMarzo
Executive Producer:
Nancy Shames
Colorist:
Scott Burch
Online Editor:
Rich Schreck
Composer:
Sherman Foote
Composer:
Chris Jordao
Composer:
Louis King
Arranger:
Sherman Foote
Executive Producer:
Ray Foote
Engineer:
Philip Loeb
Mixer:
Philip Loeb
Sound Designer:
Chris Magilozzo
Artist:
Adam Wills
Agency:
McCann Erickson New York

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