Dentyne Ice: Watch What Happens Next

All's fickle in love and war, as the multiple online endings of McCann Erickson's new Dentyne Ice TV spot illustrate. After a gum-toting lothario offers a piece of regular Dentyne Ice to a lady on his left and a stick of new Wild Wint

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All's fickle in love and war, as the multiple online endings of McCann Erickson's new Dentyne Ice TV spot illustrate. After a gum-toting lothario offers a piece of regular Dentyne Ice to a lady on his left and a stick of new Wild Winter soft chew to the lady on his right, viewers are directed to Dentyne.com, where they can choose from a quartet of web videos representing four possible outcomes to the saucy situation.
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About

Credits
Date
Mar 03, 2006
Music Production:
Big Foote Music
Sound Design:
Crew Cuts
Editorial Company:
Crew Cuts
Graphics:
Crew Cuts
Production Company:
Harvest
Post Production:
Nice Shoes
Audio Post Production:
Sound Lounge
Client:
Dentyne Ice
Director:
Baker Smith
Executive Producer:
Bonnie Goldfarb
Executive Producer:
Scott Howard
Director of Photography:
Eric Treml
Producer:
Lesley Chilcott
Art Director:
Jeff DiFiore
Copywriter:
Matt Genne
Creative Director:
Gib Marquardt
Executive Producer:
Linda Kramer
Editor:
Bill Cramer
Editor:
Chris Magliozzo
Assistant Editor:
Yanni Feder
Producer:
Rosie DiMarzo
Executive Producer:
Nancy Shames
Colorist:
Scott Burch
Online Editor:
Rich Schreck
Composer:
Sherman Foote
Composer:
Chris Jordao
Composer:
Louis King
Arranger:
Sherman Foote
Executive Producer:
Ray Foote
Engineer:
Philip Loeb
Mixer:
Philip Loeb
Sound Designer:
Chris Magilozzo
Artist:
Adam Wills
Agency:
McCann Erickson New York

See more credits

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