Creativity

Tweet, Or The Plant Dies

Via Twitter, Museum Tests Idea That Talking To Plants Helps Them Grow

Published on Oct 09, 2013

Editor's Pick

The Denver Museum of Nature & Science is asking Twitter users to talk to a plant to keep it alive.

To support its exhibition MythBusters: The Explosive Exhibition (running until January 6th), the museum, and agency Carmichael Lynch, is running a Twitter experiment to test the well-established "myth" that talking to a plant helps it grow stronger and healthier. To take part, they need to visit the website talktoaplant.com and send the plant a tweet (about whatever they like). A custom tweet-to-speech technology, developed by the agency using an Arduino-based device, will then read their tweet aloud to one of the plants. Another plant will sit in silence and the two will be compared over the course of the next couple of months. The website carries infographics on plant growth, words heard and leaf color and size, as well as recording all the tweets.

In 2008, Heinz tried to replicate that famous experiment as well, via a site that let people type in words of encouragement that were played through speakers to plants housed inside a lab.

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About

Credits

Date
Oct 09, 2013
Agency:
Carmichael Lynch
Chief Creative Officer:
Dave Damman
Client:
Denver Museum of Nature & Science
Executive Creative Director:
Marty Senn
Creative Design Director:
Andy Lund
Art Director:
Doug Pedersen
ACD/Writer:
Ellie Anderson
Creative Technologist:
Matt Stanton
Head Of Production:
Joe Grundhoefer
Director of Interactive Production:
Chris Erdrich
Interactive Producer:
Trevor Green
Web Developer:
Mike Sonnicksen
Project Manager:
Melanie Callahan
Communication and Marketing Manager:
Maria Hileman
Director of Marketing:
Amanda Bennett

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