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Denver Museum of Nature and Science: T. Rex Encounter Fossil Hunt

One of our dinosaurs is missing....

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Using Geolocation along with Facebook and Twitter, Carmichael Lynch and the Denver Museum of Nature & Science are launching a real-world fossil hunt to tease the upcoming exhibition, T. Rex Encounter.

The search involves a dinosaur fossil that has been buried somewhere in Colorado. Clues to its location and final GPS coordinates will be posted to the Museum's more than 20,000 social media followers beginning August 8th. The person that finds the cast will win a one-year family membership to the Museum, a family-four pack of IMAX 3D passes, and an honorary paleontology degree.

T.Rex Encounter is a temporary exhibition that opens September 16 at the Denver Museum of Nature & Science.

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About

Credits
Date
Aug 05, 2011
Agency:
Carmichael Lynch
Client:
Denver Museum of Nature and Science
Executive Creative Director:
Dave Damman
ACD/Copywriter:
Ellie Anderson
ACD/Art Director:
Jeff Terwilliger
Social Media Strategist:
Tara Hubner
Production Artist:
Nicole Dondelinger
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