Creativity

Denver Museum of Nature and Science: Tweetaconda

Snakes on a twitter feed.

Published on Feb 29, 2012

Editor's Pick

The Denver Museum of Nature & Science is promoting an interactive exhibit featuring lizards and snakes with a Twitter-based campaign through Carmichael Lynch to create 'the world's longest digital snake'. All you need to do is tweet with the hashtag #tweetaconda or type in a message at tweetaconda.com, and the snake will grow. (The site contains facts and figures about the exhibit, which houses more than 60 reptiles from five different continents.) As Dave Damman, chief creative officer of Carmichael Lynch, says: "If the Bronx Zoo Cobra taught us anything, it's that Twitter has an insatiable appetite for snakes." Too true.

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About

Credits

Date
Feb 29, 2012
Agency:
Carmichael Lynch
CCO:
Dave Damman
Client:
Denver Museum of Nature and Science
ACD/Writer:
Ellie Anderson
ACD/Art Director:
Doug Pedersen
Director of Integrated Production:
Joe Grundhoefer
Director of Interactive Production:
Peter Albrycht
Digital Creative Director:
Ben Steward
Digital Designer:
Andy Lund
Interactive Producer:
Mike Johnston
Senior Project Manager:
Elizabeth Charron
Developer:
Joe Bayer
Developer:
Matt Stanton
Production:
Drive Thru
3D Animation:
Orie Hegre
3D Animation:
Matt Sattler
Producer:
Beth Wilson

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