A London Charity Just Sold Its Primo Spot in an iPhone 6 Line for $734 (Phone Not Included)

Volunteers Stand in Line at Apple Store for 48 Hours

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To raise funds for the homeless, London charity Depaul U.K. capitalized on the excitement over the U.K. launch of the iPhone 6 today (Friday). Volunteers from the charity stood in line for over 48 hours at the Apple Store in Oxford Circus, London, and set up an eBay auction to sell its prime spot near the front of the line to the highest bidder. The winning bid of $734 was made by Adam Taranissi and went to the charity to be donated to the homeless. The stunt was devised by Publicis, London.

According to a statement by Depaul, members of the millennial generation, the prime purchasers of Apple products, have become increasingly desensitized to homelessness. The largest donor base for homeless charities in the U.K. is the over-65 group.

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About

Credits
Date
Sep 19, 2014
Agency:
Publicis London
Client:
Depaul UK
Tags
Category
Industry
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