Goodby, Silverstein & Partners art director Andy Dao and Venables Bell art director Ivan Cash and copywriter Dan Maxwell created The Deprofiler in response to the stringent immigration law recently enacted in Arizona. The law makes it illegal for immigrants to be caught without immigration documents and gives police broad powers to detain those "reasonbly suspected" of being illegal immigrants.
"The three of us try to remain socially conscious of what is happening in the world today," says Dao. "It's nice when we're able to parlay our abilities to bring certain issues to light. Sometimes a brother just needs a break from making some ads."