Dermablend's Newest Ad Shows a Vitiligo-Afflicted Woman Revealing Her 'Camo Confession'

Published on

Editor's Pick

Dermablend has long used the art of the "reverse makeover" to show how perfectly its product works. Previously, it worked with Zombie Boy to show him steadfastly wiping off his makeup to reveal his myriad tattoos. Now, it features the "camo confession" of Cheri, a young woman with vitiligo, who shows how she uses the cover-up to let her stand out for who she really is -- not for her affliction.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 14, 2014
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age