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Dermablend's Newest Ad Shows a Vitiligo-Afflicted Woman Revealing Her 'Camo Confession'

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Dermablend has long used the art of the "reverse makeover" to show how perfectly its product works. Previously, it worked with Zombie Boy to show him steadfastly wiping off his makeup to reveal his myriad tattoos. Now, it features the "camo confession" of Cheri, a young woman with vitiligo, who shows how she uses the cover-up to let her stand out for who she really is -- not for her affliction.

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Date
Mar 14, 2014
Client:
Dermablend
Category
Latest Creativity News on Ad Age

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