Design Museum Brit Insurance Designs of the Year 2010: Folding Plug

The overall winner of the 2010 Design Awards.

Published on Mar 15, 2010

Editor's Pick

London's Design Museum last night named student designer Min-Kyu Choi the overall winner at the 2010 the Brit Insurance Design Awards, for his Folding Plug. The sleek reworking of the bulky standard UK plug folds down to a 10mm width and had also earned the product category award.

The Architecture Award went to Chilean firm Elemental's Monterrey Housing in Mexico; Alexander McQueen took the Fashion prize for the Spring/Summer 2010 Catwalk Presentation, Plato's Atlantis and Jair Straschnow earned the prize in furniture for his Grassworks, Netherlands collection.

Ben Terrett, Russell Davis and Tom Taylor's The Newspaper Club site, which helps the general public create their own newspapers, earned the prize in Graphics. The EyeWriter, USA, created by members of Free Art and Technology, openFrameworks, Graffiti Research Lab, The Ebeling Group and Tony Quan won the Interactive Award. The EyeWriter is a device that empowers people afflicted with ALS with creative technologies, allowing them to create art through the movement of their eye via low-cost eye-tracking glasses and custom software.

China's Yuneec International earned the Transport award for its E430 Electric Aircraft, a dual seater, single engine sport electric aircraft that produces zero emissions.

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