Bruno Aveillan Directs Latest Desperadoes Spot

Heineken-owned beer gets edgy with film from new French agency Decisive

Published on

Editor's Pick

Quad's Bruno Aveillan (who directed Cartier's L'Odyssee du Cartier last year) turns his hand to beer with this spot for Heienken-owned brand Desperadoes. Stylishly filmed, it combines edgy urban youths, the LA skyline, and music by The Hives. The spot is the first campaign from Decisive, a new offshoot of Paris agency Dufresne Corrigan Scarlett. The main film is accompanied by an online campaign that encompasses five viral movies directed by Floria Sigismondi.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 25, 2013
Agency:
Decisive
Client:
Desperados
Production Company:
QUAD Films
Director:
Bruno Aveillan
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age