Destiny Rewards High-Scoring Gamers With Personalized Trailer and a Message from the Taken King

Site Lets Players Create Videos for Social Sharing

Published on

Editor's Pick

A year after the launch of videogame Destiny, developers Activision and Bungie are reaching out to players with personalized trailers that highlight their own in-game achievements.

Destiny players who have reached level 20 or above can create their own 60-second trailer by visiting the Destiny website and inputting their PlayStation Network ID or Xbox Live Gamertag. The personalized videos are, naturally, designed for sharing on social networks and feature a special message from The Taken King, star of the title's next expansion game, Destiny: The Taken King, which launched today (September 15).

AKQA was the digital agency behind the project. Activision and Bungie recently released an action-packed spot, promoting the new game.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 14, 2015
Digital Agency:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age