Creativity

Destiny Rewards High-Scoring Gamers With Personalized Trailer and a Message from the Taken King

Site Lets Players Create Videos for Social Sharing

By Alexandra Jardine. Published on Sep 14, 2015

Editor's Pick

A year after the launch of videogame Destiny, developers Activision and Bungie are reaching out to players with personalized trailers that highlight their own in-game achievements.

Destiny players who have reached level 20 or above can create their own 60-second trailer by visiting the Destiny website and inputting their PlayStation Network ID or Xbox Live Gamertag. The personalized videos are, naturally, designed for sharing on social networks and feature a special message from The Taken King, star of the title's next expansion game, Destiny: The Taken King, which launched today (September 15).

AKQA was the digital agency behind the project. Activision and Bungie recently released an action-packed spot, promoting the new game.

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About

Credits

Date
Sep 14, 2015
Client:
Destiny
Digital Agency:
AKQA

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