Creativity

This Touching Gay Love Story Brings Heart to a Transportation Ad

Film for Deutsche Bahn Trains Has Gone Viral

By Alexandra Jardine. Published on Jun 10, 2016

Editor's Pick

The latest ad from German train network Deutsche Bahn has already gone viral, with viewers warming to its unusual storyline -- the love story between a gay soccer player and his boyfriend.

The ad, by BBDO Berlin, promotes 25 years of Deutsche Bahn's Intercity Express trains, and tells the story of a devoted soccer fan who takes the train everywhere to follow his favorite player. He's such a fan, it seems, that he has a photo of himself and the player in his apartment and he's emotionally involved in every match to an incredible extent. You might notice a couple of moments where he gets some unfriendly treatment from other fans, but that doesn't make sense until the end -- when he takes the train to meet the player at the station, and they walk off hand in hand. The tagline is "Connecting more than A and B."

The film, directed by Soup Films' Matt Smukler, went live on June 1, ahead of the Euro 2016 Championships, and has already clocked up more than 2.2 million YouTube views and over 4.1 million on Facebook.

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About

Credits

Date
Jun 10, 2016
Agency:
BBDO Berlin
Client:
Deutsche Bahn
Director:
Matt Smukler
Production Company:
Soup Film
Creative Director:
Lukas Liske
Creative Director:
Daniel Schweinzer
Producer:
Alexander Geier
Account Manager:
Meike Freymuth
Managing Director:
Franzis Heusel
Chief Creative Officer:
Wolfgang Schneider
Group Account Director:
Maike Schröder
Director of Photography:
Julian Hohndorf
Executive Producer:
Stephan Fruth
Producer:
Birgit Damen
Assistant Producer:
Mika Gannon
Stylist:
Ingken Benesch
Art Department:
Colin Taplin
Cast:
Ed MacArthur
Cast:
Yann Benedi
Editor:
Peer-Arne Sveistrup
Post Production Company:
Pirates n' Paradise
Online Editor:
Andreas Hindrichkeit
Music Production:
Mokoh Music
Composer:
Stefan Moritz

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