Creativity

Deutsche Telekom Brings VR to Its Dementia-Fighting Sea Hero Quest Game

Original Mobile Game Won Eleven Cannes Lions

By Alexandra Jardine. Published on Aug 30, 2017

Editor's Pick

Deutsche Telekom has turned its Sea Hero Quest mobile game, which collects data to help scientists to fight dementia, into a virtual reality game.

The original game, which won eleven Cannes Lions and three D&AD Pencils, has been downloaded three million times, providing what the company says is the equivalent of over 12,000 years' worth of research into people with dementia.

Now, agency Saatchi & Saatchi London, together with independent game designers, Glitchers, has created a new version of the game that works with the Samsung Gear VR and will be available for free via the Oculus Store. Up to 10 people can play the game, with individual profiles, on each device.

According to Deutsche Telekom, the VR game will be able to collect data that is 15 times more precise as the smartphone game. It was developed in partnership with University College London, the University of East Anglia and Alzheimer's Research U.K.

"The response to our mobile game was incredible," says Hans-Christian Schwingen, Chief Brand Officer at Deutsche Telekom, in a statement. "Millions of people across the world were inspired to share their time and their data to game for good. As more people start to adopt new technologies such as VR, the demand for new and exciting content grows -- we want to meet this demand whilst at the same time empowering players to contribute to a global dementia research."

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About

Credits

Date
Aug 30, 2017
Agency:
Saatchi & Saatchi London
Client:
Deutsche Telekom

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