German Insurance Brand Inserts Ad Into Crowd Footage at Game

Sumo wrestler appears to attack spectator in crafty stunt

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German insurance brand DEVK "hijacked" the big screen showing the crowd at a football match with an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt. The question "How do you explain that to your insurance company?" Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream. Two more ads showed other simulated absurd accidents, including a person wrestling with a bottle of mustard which develops a life of its own.

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Apr 12, 2013
Grabarz & Partner
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