German Insurance Brand Inserts Ad Into Crowd Footage at Game

Sumo wrestler appears to attack spectator in crafty stunt

Published on Apr 12, 2013

Editor's Pick

German insurance brand DEVK "hijacked" the big screen showing the crowd at a football match with an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt. The question "How do you explain that to your insurance company?" Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream. Two more ads showed other simulated absurd accidents, including a person wrestling with a bottle of mustard which develops a life of its own.

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Apr 12, 2013
Grabarz & Partner

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