Creativity

Devo: Focus Group Testing the Future

Help Devo make up its mind.

Published on Feb 24, 2010

Editor's Pick

Devo and—according to this video—Mother L.A., have decided to focus group the public to determine every decision it makes on the band's costumes, brand color, icons and even the vocal style and instrumentation on the songs for its upcoming album. The band, Warner Brothers and the agency are asking the public to engage in a series of studies to help do so, the first being a color preference test.

The video and test appear on the band's fan site ClubDevo.com.

href="http://www.clubdevo.com/" class="body" target="_blank">ClubDevo.com.

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About

Credits

Date
Feb 24, 2010
Agency:
Mother
Client:
Devo

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