Creativity

Devo: What We Do

Dig into Devo's new interactive video.

Published on Apr 20, 2011

Editor's Pick

Devo just launched this new interactive video for "What We Do," off the Something For Everybody album, the "crowdsourced" release that, with the help of Mother New York, tapped focus groups and fans to decide on everything from the color of the band's costumes to the songs that would be featured. The video below (not created out of Mother) continues along the consumption-oriented lines of the campaign and allows the audience to control the camera and buy goods featured within.



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About

Credits

Date
Apr 20, 2011
Client:
Devo

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