Creativity

'Live True', Says Dewar's In Inspiring New Campaign

Spot By &Rosas Launches Brand's New Positioning

Published on Oct 29, 2013

Editor's Pick

This uplifting spot by whisky brand Dewar's is based on a poem entitled "So you want to be a writer" by Charles Bukowski and launches a new platform for the brand that centers on the words "live true". Created by Spanish agency &rosas, and directed by Agosto's Nacho Gayan, it focuses on people living their dreams (and is reminiscent of some of Nike's best). The spot links to a series of case studies which can be seen on the Live True website. They feature inspiring individuals (such as free climber Alex Honnold) who embody the brand's new philosophy.

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About

Credits

Date
Oct 29, 2013
Agency:
&rosas
Client:
Dewar's
Production Company:
Agosto
Director:
Nacho Gayan

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