Creativity

Diadema City: Drugs

Fighting drugs on the street

Published on Jul 07, 2011

Editor's Pick

Over 1.2 people in Brazil use crack and like many other cities, Diadema suffers badly from drug problems. To help fight drug addiction,the city worked with Paz in Sao Paolo, hiring a street artist to paint graffiti with educational messages. Benches, walls and posts were all used to highlight the problems, igniting press, TV and web coverage across the city.

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About

Credits

Date
Jul 07, 2011
Agency:
Paz - Sao Paolo
Client:
Diadema City
Creative Director:
Leonardo Parnes
Art Director:
Rafael Gomes
Copywriter:
Leonardo Parnes
Illustrator:
Tota
Photographer:
Daniel Marques
Retouching:
Daniel Xavier

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