Diadema City: Drugs

Fighting drugs on the street

Published on

Editor's Pick

Over 1.2 people in Brazil use crack and like many other cities, Diadema suffers badly from drug problems. To help fight drug addiction,the city worked with Paz in Sao Paolo, hiring a street artist to paint graffiti with educational messages. Benches, walls and posts were all used to highlight the problems, igniting press, TV and web coverage across the city.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 07, 2011
Agency:
Paz - Sao Paolo
Client:
Diadema City
Creative Director:
Leonardo Parnes
Art Director:
Rafael Gomes
Copywriter:
Leonardo Parnes
Illustrator:
Tota
Photographer:
Daniel Marques
Retouching:
Daniel Xavier
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age