Home Gallery Print (image) Diadema City Drugs Diadema City: Drugs Fighting drugs on the street Published on Jul 07, 2011 Editor's Pick Over 1.2 people in Brazil use crack and like many other cities, Diadema suffers badly from drug problems. To help fight drug addiction,the city worked with Paz in Sao Paolo, hiring a street artist to paint graffiti with educational messages. Benches, walls and posts were all used to highlight the problems, igniting press, TV and web coverage across the city. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJul 07, 2011Agency:Paz - Sao Paolo Client:Diadema CityCreative Director:Leonardo ParnesArt Director:Rafael GomesCopywriter:Leonardo ParnesIllustrator:TotaPhotographer:Daniel MarquesRetouching:Daniel Xavier CategoryAmbient! Latest Creativity News on Ad Age Watch the Newest Ads on TV From Budweiser, Jeep, Burger King and More Creativity Top 5: The Best Brand Ideas of the Week 'Master of None' Co-Creator Yang Joins Caviar, Epoch Signs Douglas Avery, Mike Warzin Joins Arts & Sciences Related work Diadema City: Drugs (3) Paz - Sao Paolo Diadema City: Drugs (2) Paz - Sao Paolo Claridges: Christmas Tree
'Master of None' Co-Creator Yang Joins Caviar, Epoch Signs Douglas Avery, Mike Warzin Joins Arts & Sciences
