Diadema City: Drugs
Fighting drugs on the street
Published on Jul 07, 2011
Editor's Pick
Over 1.2 people in Brazil use crack and like many other cities, Diadema suffers badly from drug problems. To help fight drug addiction,the city worked with Paz in Sao Paolo, hiring a street artist to paint graffiti with educational messages. Benches, walls and posts were all used to highlight the problems, igniting press, TV and web coverage across the city.
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About
Credits
- Date
- Jul 07, 2011
- Agency:
- Paz - Sao Paolo
- Client:
- Diadema City
- Creative Director:
- Leonardo Parnes
- Art Director:
- Rafael Gomes
- Copywriter:
- Leonardo Parnes
- Illustrator:
- Tota
- Photographer:
- Daniel Marques
- Retouching:
- Daniel Xavier
Need a credit fix? Contact the Creativity Editors