Creativity

Diageo: Embarrassing Drunken Walks

Drunk Walkin'

Published on Jul 16, 2013

Editor's Pick

As anyone who has had a few too many at their local pub knows, drinking can be a contact sport. Ever tried walking home after a few shots of whiskey chased by some beer? The result might look a little something like the first ad of Diageo's new "Think How You Drink" online campaign debuting in Western Europe, which seeks to inject a little fun in responsibility messaging.

The ads use "hidden camera footage" to show the dumb things people do when they're drunk -- although the shots are of actors re-enacting "drunken walks." Read more about it in behind the work.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 16, 2013
Client:
Diageo

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.