Creativity

Diageo Turns Mixology Into Minimalist Prints

Blocks of color represent ingredients in The Monkeys' poster series

Published on Apr 10, 2013

Editor's Pick

Diageo turns cocktail mixology into art in this series of eight limited edition prints, created by The Monkeys and design agency Maud in Sydney to highlight each of the drinks giant's premium brands. The effort joins a host of others who've jumped on the minimalist bandwagon, and throws a bit of data into the mix. Each poster breaks the drinks down to a simplified, graphic form, with various bars revealing the exact proportions of a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Manhattan, Agave Margarita and Tom Collins. Color blocks of different proportions represent the quantities of each ingredient, and metallic inks highlight each of the brands. The posters are part of Diageo's "Mixionary" campaign, which aims to position it as the world authority on cocktails by explaining which mixes make the best drinks.


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About

Credits

Date
Apr 10, 2013
Agency:
The Monkeys
Client:
Diageo
Design Agency:
Maud

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