Dial for Men: Camp Dirt

Dirty boys.

Published on Sep 22, 2011

Editor's Pick

Dial and Philly's Red Tettemer + Partners take on Old Spice, Axe and other guy-oriented body washes with a camp that gets you dirty before it gets you clean. From 160,000 entrants, 20 were chosen to come take part in the filth-tastic "Camp Dirt," with paintballs and mud slides in a grand celebration of good old dirt. The case study video starts with some not so subtle jabs at other guy wash brands -- and then cuts to the glorious visuals of dirt, dirt and more dirt.

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Sep 22, 2011
Red Tettemer + Partners
Dial for Men

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