Dial for Men: Camp Dirt

Dirty boys.

Published on

Editor's Pick

Dial and Philly's Red Tettemer + Partners take on Old Spice, Axe and other guy-oriented body washes with a camp that gets you dirty before it gets you clean. From 160,000 entrants, 20 were chosen to come take part in the filth-tastic "Camp Dirt," with paintballs and mud slides in a grand celebration of good old dirt. The case study video starts with some not so subtle jabs at other guy wash brands -- and then cuts to the glorious visuals of dirt, dirt and more dirt.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 22, 2011
Red Tettemer + Partners
Dial for Men
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age