Creativity

Diamond Trading Corporation: Speak Love Fluently

When it comes to women, most men are clueless. When it comes to diamonds, most men are even worse than clueless. For both reasons, RMG Connect's latest online effort for Diamond Trading Corporation's "A Diamond is Forever&

Published on Dec 06, 2006

Editor's Pick

When it comes to women, most men are clueless. When it comes to diamonds, most men are even worse than clueless. For both reasons, RMG Connect's latest online effort for Diamond Trading Corporation's "A Diamond is Forever" campaign is an early�"and much-needed�"holiday gift. Designed around an interactive map motif, the new website teaches men how to "Speak Love Fluently" and express their true feelings to their significant others through a translation guide (i.e. what each individual piece of diamond jewelry says so you don't have to); a "how-to" diamond-buying checklist; and the "Find Your Words with Diamonds Sweepstakes," a crossword puzzle game that nets some rather shiny and expensive prizes for the word-savvy winners.

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About

Credits

Date
Dec 06, 2006
Agency:
RMG Connect
Chief Creative Officer:
Martin Macdonald
Creative Director:
Cesar de Castro
Associate Creative Director:
Mike Hurley
Art Director:
Bill Brissette
Art Director:
Guillermo Martinez
Producer:
Kristina Frantz
Producer:
Sean Hendricks
Flash Designer:
Philip Radvan
Flash Designer:
Ekin Seker
Interaction Designer:
David Bonavita
Interaction Designer:
Thuy Voung
Senior Technical Lead:
Claudia Correa Salhab
Database Analyst:
Dorian Gitelman
Systems Administrator:
Jayron Martinez
QA Lead:
Valary Shapar
Client:
Diamond Trading Corporation

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