Creativity

Dice.com: Being IT

Playing on the office pains felt by disgruntled IT employees everywhere, tech recruiter Dice partnered with interactive marketing firm Modem Media to create the "Being IT" online game. Wielding an arsenal of hilarious high-tech weap

Published on Feb 09, 2006

Editor's Pick

Playing on the office pains felt by disgruntled IT employees everywhere, tech recruiter Dice partnered with interactive marketing firm Modem Media to create the "Being IT" online game. Wielding an arsenal of hilarious high-tech weapons—including a jelly donut bazooka, a pizza launcher, a headshrinker gun and a bubonic plague dart—players walk from office to office confronting annoying co-workers like Norman the buzzword-happy CIO and dictatorial project manager Burt. As you show these suckers who's really boss, the utterly satisfying punishments doled out by the various weapons are brought to life through a mix of animated graphics and live action video.

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About

Credits

Date
Feb 09, 2006
Client Relationship Lead:
Sloan Broderick
Creative Director:
Mark Galley
Agency:
Modem Media

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