Dickies: Chopper Print

Stronger than you imagined.

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Editor's Pick

Dickies just launched 874 Versus, its first campaign out of Goodby, Silverstein & Partners. The integrated effort includes a series of webfilms celebrating the heritage, and literally, the toughness and endurance of the brand and its signature 874 Work Pant. The films, directed by Dante Ariola, appear on a dedicate site and on the brand's YouTube channel, with more to debut over the coming months, along with broadcast and OOH elements.

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About

Credits
Date
Jul 27, 2010
Agency:
Goodby Silverstein & Partners
Client:
Dickies
Co-Chairman/Creative Director:
Rich Silverstein
Executive Creative Director:
Rick Condos
Executive Creative Director:
Hunter Hindman
Associate Creative Director:
Marc Sobier
Copywriter:
Jonathan Graham
Copywriter:
Ryan Hoercher
Art Director:
Tim Semple
Art Director:
Matt McFaden
Executive Producer:
Hilary Coate
Broadcast Producer:
Jon Drawbaugh
Worldwide Account Director:
John Coyne
Category
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