Creativity

Dick's Gives a Boost to a Struggling Youth Football Team in This Moving Film

Retailer Stepped in After Houston's Fifth Ward Saints Had Its Equipment Stolen

By Alexandra Jardine. Published on Nov 22, 2016

Editor's Pick

Dick's documents how it helped out a struggling youth football team in Houston, Texas, in a film highlighting the sports retailer's scheme to support youth teams by selling green laces.

As the film, directed by Superprime's Ben Quinn, explains via interviews with their coach and footage of their deprived neighborhood, the Fifth Ward Saints was doing a great job keeping local kids out of trouble by encouraging them into sport. However, it struggled to keep going after it had its equipment stolen. Dick's stepped in and donated not only new equipment but $100,000 towards the team -- and the coach's emotional response after finding this out is truly moving.

The film, which broke last Friday, was created by Anomaly.

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About

Credits

Date
Nov 22, 2016
Agency:
Anomaly
Client:
Dick's
Director:
Ben Quinn
Production Company:
Superprime Films

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