Creativity

Dick's Sporting Goods Presents ESPN Documentary, 'Hell Week'

Anomaly Debuts Trailer About The Grueling Training Week High School Football Player Go Through

Published on Aug 19, 2013

Editor's Pick

Anomaly presents the trailer for the second season of "Hell Week," a football documentary presented by Dick's Sporting Goods that airs on ESPN. The documentary, directed by Paul Canney of Humble, looks at the thousands of high school football players who, ahead of returning to the field in the Fall, come together for a week of conditioning, training and strategy. This year it focuses on the Station Camp High School varsity team, and will air on ESPN2 on Aug. 22. Last year's campaign, which was shown in five parts, is on YouTube.

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Credits

Date
Aug 19, 2013
Agency:
Anomaly
Client:
Dick's

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