Dick's Sporting Goods: Get Winter Ready
Don't hit snooze.
You know how hard it is to get up and ready in the morning, especially in the winter months when you'd rather stay snuggled under the covers in your jammy-jams? Well, Dick's Sporting Goods, along with Anomaly and Stink Digital have turned "rise and shine" into a game, Get Winter Ready, to promote the retailer's winter collection.
It stars four buddies on a winter ski trip, and the goal is to get them all dressed so they can hit the slopes before sunrise. The gameplay doubles as a winter lookbook, as players are supposed to locate the various Dick's goods they'll need to wear. The experience was built entirely in HTML and works across mobile, tablet and PC devices.
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Full Credits
- Agency:
- Anomaly
- Client:
- Dick's Sporting Goods
- Digital Production Company:
- Stink Digital
Date
Jan 10, 2013
Category
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