Creativity

Dick's Sporting Goods: Get Winter Ready

Don't hit snooze.

Published on Jan 10, 2013

Editor's Pick

You know how hard it is to get up and ready in the morning, especially in the winter months when you'd rather stay snuggled under the covers in your jammy-jams? Well, Dick's Sporting Goods, along with Anomaly and Stink Digital have turned "rise and shine" into a game, Get Winter Ready, to promote the retailer's winter collection.

It stars four buddies on a winter ski trip, and the goal is to get them all dressed so they can hit the slopes before sunrise. The gameplay doubles as a winter lookbook, as players are supposed to locate the various Dick's goods they'll need to wear. The experience was built entirely in HTML and works across mobile, tablet and PC devices.

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About

Credits

Date
Jan 10, 2013
Agency:
Anomaly
Client:
Dick's Sporting Goods
Digital Production Company:
Stink Studios

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