Creativity

Dick's: Untouchable

Who could this possibly be?

Published on Feb 29, 2012

Editor's Pick

A montage of hopeful sports moments backed by the theme song from the film Rudy form the basis of this new spot for Dick's. In the face of rapid growth the retailer wants to send a "strong statement," one that seems to fall in step with the anthemic moves of brands like Nike or adidas. Read more about the spot on Adage.com.

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About

Credits

Date
Feb 29, 2012
Agency:
Anomaly
Client:
Dick's
Head of Production:
Andrew Loevenguth
Producer:
Winslow Dennis
Brand Director:
Damien Reid
Project Manager:
Rachel Miller
Prod. Co.:
PRETTYBIRD
Director:
Max Malkin
Director of Photography:
Max Malkin
EP:
Kerstin Emhoff
CMO:
Lauren Hobart
Editorial:
Consulate
Editor:
Chad Sipkin
Assistant Editor:
Russel Fong
Head of Production:
Charlyn Derrick
Post:
Consulate
Colorist:
Gabriele Turchi
Flame:
Mike Stolz
VFX Producer:
Todd Robinson
Mix:
Heard City
Mixer:
Keith Reynaud
Music:
Tryouts

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