Creativity

Diesel: Be Stupid

Too many regrets? Be stupid.

Published on Jan 18, 2010

Editor's Pick

Anomaly London has launched its first effort for Diesel, the Be Stupid campaign. The multiplatform effort spans print, outdoor and online. The way this effort sees it, "Stupid," is the code word for daring, heart-driven, acts—the "relentless pursuit of a regret free life." Print/outdoor ads feature models in acts of daft daring, while the website asks visitors to submit their own "stupid" acts, for potential feature in an upcoming music video and 2010 catalog.

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About

Credits

Date
Jan 18, 2010
Agency:
Anomaly
Client:
Diesel
Interactive Production Company:
Stink Studios

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