Diesel: Be Stupid

Anomaly London has launched its first effort for Diesel, the Be Stupid campaign. The multiplatform effort spans print, outdoor and online. The way this effort sees it, "Stupid," is the code word for daring, heart-driven, acts—the "relentless pursuit of a regret free life." Print/outdoor ads feature models in acts of daft daring, while the website asks visitors to submit their own "stupid" acts, for potential feature in an upcoming music video and 2010 catalog.