Diesel: Days to Live

Will you outlive your Facebook friends?

Published on

Editor's Pick

Calculating how many days you have left to live isn't exactly the most uplifting topic for January, but then Diesel's work has always striven for the unexpected. The fashion brand's latest app for its Diesel Timeframes watch collection, Days to Live, is a Facebook quiz that asks questions about your health, childhood, stresses and more, and calculates the amount of time you have left on the planet. You can then share this cheery information with your Facebook friends to see if you have more time left than they do.

The campaign, through Crispin, Porter & Bogusky, supposedly comes with more of a "Carpe Diem" message, aimed at inspiring people to re-evaluate their lives. The brand will create an alarm clock app for each user, giving them a reminder of the number of days they have left to live and an "inspirational message of how they can live that day more bravely".

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 14, 2013
Crispin Porter + Bogusky
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age