Diesel: Days to Live
Will you outlive your Facebook friends?
Calculating how many days you have left to live isn't exactly the most uplifting topic for January, but then Diesel's work has always striven for the unexpected. The fashion brand's latest app for its Diesel Timeframes watch collection, Days to Live, is a Facebook quiz that asks questions about your health, childhood, stresses and more, and calculates the amount of time you have left on the planet. You can then share this cheery information with your Facebook friends to see if you have more time left than they do.
The campaign, through Crispin, Porter & Bogusky, supposedly comes with more of a "Carpe Diem" message, aimed at inspiring people to re-evaluate their lives. The brand will create an alarm clock app for each user, giving them a reminder of the number of days they have left to live and an "inspirational message of how they can live that day more bravely".
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