Creativity

Diesel: Diesel Heaven

Those who lived a Diesel lifestyle shall be worthy of a similar afterlifestyle in Diesel Heaven, according to a new online experience created by digital media studio Hi-Res! London for the high-end clothier's website. Featuring a divine integ

Published on Aug 24, 2006

Editor's Pick

Those who lived a Diesel lifestyle shall be worthy of a similar afterlifestyle in Diesel Heaven, according to a new online experience created by digital media studio Hi-Res! London for the high-end clothier's website. Featuring a divine integration of video and flash animation, the site's heavenly motif is augmented by mischievous cherubs and an angelic host named Delia, who guides visitors through the velvet ropes and into designer jean nirvana. Once inside, the newly initiated can write messages in the clouds with the Cloud Communicator, crank out some heavenly tunes on a pearly-white piano, and even take an entrance exam to secure a permanent spot in Diesel Heaven.

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About

Credits

Date
Aug 24, 2006
Creative Director:
Florian Schmitt
Designer:
Thomas Eberwein
Designer:
Marc Kremers
Copywriter:
Florian Schmitt
Producer:
Andrew Duffus
Sound Design:
Clifford Gilberto
Director:
Florian Schmitt
Director of Photography:
Martin Testar
Producer:
Tracy Bass
Agency:
Hi-Res! London
Concept:
Hi-ReS! London and DIESEL Creative Lab
Client:
Diesel

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