Creativity

Diesel: Fuel For Life Factory

After weeks of not-so-subtle teasing with its "Fuel for Life" campaign and accompanying websi

Published on Oct 22, 2007

Editor's Pick

After weeks of not-so-subtle teasing with its "Fuel for Life" campaign and accompanying website, Diesel has finally unveiled its Fuel for Life Factory, which allows visitors to customize the decor of their own Diesel fragrance.

Limited to 20,000 bottles (now close to 19,000+), the customizer gives both men and women the opportunity to choose from ten different colors for both their leather pouch and strap, as well as ten different logos for the back of the pouch and four for the front. Once the bottle packaging is complete, designers can click through to the shopping cart to purchase the $129 fragrance ($145 total with shipping). Of course, for more context and backstory, the original Fuel for Life site is still open, with brief, artsy video spots that beg the question, "Are you alive?," a wheel of life that you can spin to open up to the unknown as well as a series of Fuel for Life stories.

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About

Credits

Date
Oct 22, 2007
Client:
Diesel

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