Diesel Creates a Party Invite Only Geeks Would Understand

Glitched Image Contained Hidden Text

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Editor's Pick

When Diesel sent out a party invitation for its 2015 fashion show in Shanghai, it knew that only certain people would understand it. The geekiest ones.

Agency Fred & Farid Shanghai created an invitation for the fashion brand in the form of a corrupted image, with no wording. Those familiar with coding would be able to figure out the glitch and find the actual invitation details. The 10 fastest people to figure it out and post about it on Weibo with the hashtag #worldofdiesel# got themselves an invite.

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Jun 11, 2015
Fred & Farid Shanghai
Chief Creative Officers:
Fred & Farid
Associate Creative Director:
Laurent Leccia
Alexis Chatain
Art Direction:
Alexis Chatain
Media Strategy:
Liang Liao
Social Media Copywriter:
Akira Luo
Digital Production:
Fred & Farid Shanghai
Account Director:
Claudia Anegon
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