Creativity

Diesel Embraces Imperfection Again With This Cautionary Tale of Two Lovers

Francois Rousselet Directs Second Spot in Brand's 'Go With the Flaw' Campaign

By Alexandra Jardine. Published on Jan 22, 2018

Editor's Pick

Diesel's second ad in its "Go With the Flaw" campaign about flawed beauty is a dark, humorous tale of two lovers whose imperfections come back to haunt them.

The spot, once again directed by Francois Rousselet for Publicis Italy, starts with the tale of a cute young guy who's embarrassed by his big ears. Stared at as he walks down the street, and empathizing with a flappy-eared elephant, he decides to correct them with surgery. Now with small ears, he hooks up with a sexy girl in a launderette (is this an ironic nod to Levi's, we wonder?) and the two begin a torrid romance. Next, she's pregnant and we see her giving birth--but there's a surprise outcome, and we see another side to the story in flashback.

The message of the film, set to "What's a Matter Baby" by the Small Faces, is that you can't hide your flaws, so why not embrace them? It promotes Diesel's Spring/Summer 2018 collection.

The film, with VFX by MPC, also includes subtle clues that link back to a wider campaign which celebrates the beauty in world's flaws. These include an Instagram profile that revels in unmatched socks (@wantedsocks), the website of a fictitious restaurant called Bluffet (bluffet.com) featuring recipes meant to fuel "flawed" behavior and a flawed travel agency's website, where anyone can search and book, legitimate flights with the largest possible number of layovers.

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Credits

Date
Jan 22, 2018
Agency:
Publicis Italy
Client:
Diesel
Director:
François Rousselet
Photographer:
Florence & Nicholas

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