Creativity

Diesel: Heide's

In an effort to score some notoriety to boost their career prospects, a pair of wannabe supermodels named Heidie 1 and Heidie 2 have taken a Diesel sales rep hostage in a shady motel room and are broadcasting their hijinks live via a set of five webc

Published on Jan 23, 2007

Editor's Pick

In an effort to score some notoriety to boost their career prospects, a pair of wannabe supermodels named Heidie 1 and Heidie 2 have taken a Diesel sales rep hostage in a shady motel room and are broadcasting their hijinks live via a set of five webcams. The effort started on January 22 and has taken over Diesel's homepage, where voyeuristic visitors can send comments (and requests for activities) directly to the shameless trio in real-time. Despite the naughty setup, nothing explicitly sexual goes on in the room—but that won't stop you from feeling dirty anyway while you watch.

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About

Credits

Date
Jan 23, 2007
Client:
Diesel

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