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Diesel: How the Diesel Island Constitution was Written, the Musical

Diesel Island gets a Constitution.

Editor's Pick

As the latest addition to Diesel's Diesel Island campaign by Santo London, this online spot tells how the Diesel Constitution was written - in all singing, Broadway musical style.

Centered on the idea of stupidity being 'the best form of freedom', the Constitution contains such gems as 'Troublemakers should not be sent to jail...but to art school'.

Further rollout of the campaign - and a 'grand finale' for the Island - will appear this autumn.

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About

Credits
Date
Aug 02, 2011
Agency:
Santo London
Client:
Diesel
Creative Director:
Sebastian Wilhelm
Creative Director:
Maximiliano Anselmo
Creative Director:
Pablo Minces
Creative Director:
Luigi Ghidotti
Copywriter:
Sebastian Wilhelm
Copywriter:
Tomas Quartino
Art Direction:
Maximiliano Anselmo
Art Direction:
Luigi Ghidotti
Art Director:
Mariana Pereira
Head of Production:
Jose Bustos
Producer:
Leandro Sussman
Producer:
Antonio Vallarta
Producer:
Nadia Lozano
Production Company:
Landia
Executive Production:
Agustin Alberdi
Director:
Agustin Alberdi
Actor's Director:
Karina Minujin
2nd Unit:
Lucas Shannon
Producer:
Laureana Ferrucci
Producer:
Diego Robino
Line Producer:
Guada Tellado
DOP:
Ray Coates
Post Production:
Che Revolution Post
Editor:
Juani Libonatti
Sound:
Animal Music
Responsible for Client:
Antonella Viero
Responsible for Client:
Riccardo Bellini
Responsible for Client:
Lucinda Spera
Responsible for Client:
Giulia Castellini

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