Creativity

Diesel: Like In-Store QR Codes

'Liking' in the physical world.

Published on Jun 06, 2011

Editor's Pick

Diesel is bringing Facebook's 'Like' button into its retail environment so that customers can 'like' any item they see on the shelves. All they need to do is go into the store, scan the QR code displayed next to the item with their smartphone, and be taken directly to a product page where they can 'like' the item (and see other related outfits). The item, and the fact they are shopping at Diesel, is automatically displayed on their Facebook wall. Created out of Fullsix, the campaign launched in Madrid, Spain and will be rolling out through Europe.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 06, 2011
Agency:
FullSIX
Client:
Diesel

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.