Pick of the Day: Diesel Dresses Up Sheep to 'Say No to Uncool Wool'

Brand Pokes Fun at Itself in a Humorous Holiday Campaign by Publicis Italy

By Alexandra Jardine. Published on Nov 08, 2017

Editor's Pick

Diesel urges people to "say no to uncool wool" in a humorous winter fashion campaign that features a leather-jacket wearing sheep.

The launch spot by Publicis Italy imagines how the campaign came about, with Diesel's artistic director Nicola Formichetti declaring that uncool holiday sweaters are "not our style," while an employee wearing one hides in the background. Formichetti comes up with his "brilliant" idea to use sheep on a website, and the campaign takes a more interesting turn. In poking fun at both itself, and the pretentiousness of fashion brands, Diesel continues to cultivate its quirky image once again, as has been apparent in the recent Publicis work.

As part of the campaign, sheep mannequins dressed in Diesel clothes will appear in Diesel stores all around the globe while a further series of videos will convey the message on social media.

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Nov 08, 2017
Publicis Italy
Chief Marketing Officer:
Dario Gargiulo
Creative Director:
Nicola Formichetti
Global Advertising, Media & Product Marketing:
Giada Gheno
Global Advertising, Media & Product Marketing:
Diana Tessarolo
Global Advertising, Media & Product Marketing:
Silvia Pozza
Global Digital Marketing:
Chiara Martini
Global Digital Marketing:
Paul Tholen
Global Digital Marketing:
Marco Gheller
Global ADV and E-comm Production:
Deborah Salbego
Global ADV and E-comm Production:
Giulia Zen
Global PR:
Alban Adam
Global PR:
Elena Piccini
Global PR:
Alessia Battistello
Global Customer Relationships Managment:
Flavia Zallocco
Global Customer Relationships Managment:
Beatrice Lagrasta
Global Chief Creative Director:
Bruno Bertelli
Executive Creative Director:
Cristiana Boccassini
Global Creative Director:
Milos Obradovic
Global Creative Director:
Mihnea Gheorghiu
Creative Supervisor:
Costanza Rossi
Art Director:
Andrea Raia
Matteo Gatto
Social Media Manager:
Doina Tatu
Strategic Planner:
Noa Dekel
Client Services Director:
Daniela Di Maio
Client Services Director:
Barbara Pusca
Account Team:
Giada Salerno
Account Team:
Camilla Poli
Agency Producer:
Matilde Bonanni
Agency Producer:
Silvia Cattaneo
Production Company:
Mercurio Cinematografica
Riccardo Bagnoli
Director of Photography:
Alexandru Dorobantu
Eleonora Cao
Executive Producer:
Luca Fanfani
Alessia Pietromarchi
Post Production:
Music Design and Editing:
The Log
Anna Quacquarelli
Giovanni Tamiello

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