Creativity

Diesel: The Magic of Christmas Episode 1

Whoah whoah way better than an Xbox!!!!!!

Published on Dec 17, 2012

Editor's Pick

Holidays, obviously, are a great opportunity for fashion brands, who have done some interesting things to promote their wares for giftgiving, take this one from J.Crew for example. But Diesel (in a move kind of reminiscent of one of our all-time favorite movie scenes-ever!) goes into the realm of the beyond with this mesmerizing online series featuring a cast of models who have been turned into five-year-olds via the power of hypnotism.

The brand worked with Amsterdam agency SuperHeroes on The Magic of Christmas, a three-part series (see the other two at right) directed by The General Assembly that shows how these newly-hatched kiddies react to opening a pile of holiday presents from Diesel (one uses a cologne bottle as he would a Super Soaker, for example). This "Behind the Scenes" video apparently shows how the brand found the most hypnotically susceptible talent to pull off the stunt--or are they just the best actors?

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About

Credits

Date
Dec 17, 2012
Agency:
SuperHeroes
Client:
Diesel
Creative Director:
Rogier Vijverberg
Executive Producer:
Richard Skinner
Copywriter:
Gareth Broadbent
Art Director:
Silje Lian
Technical Director:
Chris Noble-Partridge
Motion Graphics Lead:
Fred Huergo
Producer:
Django Weisz Blanchetta
Director:
The General Assembly
Production Company:
Skinflicks
Director of Photography:
Benjamin Todd
2nd Unit DP:
Dan Magee
Editor/Colorist:
Ryan Boucher
Hypnotist:
Head Hacking
Client:
Kimm Kroll
Client:
Clara Mobioli

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