Diesel: The Magic of Christmas Episode 1
Whoah whoah way better than an Xbox!!!!!!
Holidays, obviously, are a great opportunity for fashion brands, who have done some interesting things to promote their wares for giftgiving, take this one from J.Crew for example. But Diesel (in a move kind of reminiscent of one of our all-time favorite movie scenes-ever!) goes into the realm of the beyond with this mesmerizing online series featuring a cast of models who have been turned into five-year-olds via the power of hypnotism.
The brand worked with Amsterdam agency SuperHeroes on The Magic of Christmas, a three-part series (see the other two at right) directed by The General Assembly that shows how these newly-hatched kiddies react to opening a pile of holiday presents from Diesel (one uses a cologne bottle as he would a Super Soaker, for example). This "Behind the Scenes" video apparently shows how the brand found the most hypnotically susceptible talent to pull off the stunt--or are they just the best actors?
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Full Credits
- Agency:
- SuperHeroes
- Client:
- Diesel
- Creative Director:
- Rogier Vijverberg
- Executive Producer:
- Richard Skinner
- Copywriter:
- Gareth Broadbent
- Art Director:
- Silje Lian
- Technical Director:
- Chris Noble-Partridge
- Motion Graphics Lead:
- Fred Huergo
- Producer:
- Django Weisz Blanchetta
- Director:
- The General Assembly
- Production Company:
- Skinflicks
- Director of Photography:
- Benjamin Todd
- 2nd Unit DP:
- Dan Magee
- Editor/Colorist:
- Ryan Boucher
- Hypnotist:
- Head Hacking
- Client:
- Kimm Kroll
- Client:
- Clara Mobioli
Date
Dec 17, 2012
