Diesel: The Magic of Christmas Episode 3

Whoah whoah way better than an Xbox!!!!!!

Published on

Editor's Pick

Holidays, obviously, are a great opportunity for fashion brands, who have done some interesting things to promote their wares for giftgiving, take this one from J.Crew for example. But Diesel (in a move kind of reminiscent of one of our all-time favorite movie scenes-ever!) goes into the realm of the beyond with this mesmerizing online series featuring a cast of models who have been turned into five-year-olds via the power of hypnotism.

The brand worked with Amsterdam agency SuperHeroes on The Magic of Christmas, a three-part series (see the other two at right) directed by The General Assembly that shows how these newly-hatched kiddies react to opening a pile of holiday presents from Diesel (one uses a cologne bottle as he would a Super Soaker, for example). This "Behind the Scenes" video apparently shows how the brand found the most hypnotically susceptible talent to pull off the stunt--or are they just the best actors?

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 17, 2012
Creative Director:
Rogier Vijverberg
Executive Producer:
Richard Skinner
Gareth Broadbent
Art Director:
Silje Lian
Technical Director:
Chris Noble-Partridge
Motion Graphics Lead:
Fred Huergo
Django Weisz Blanchetta
The General Assembly
Production Company:
Director of Photography:
Benjamin Todd
2nd Unit DP:
Dan Magee
Ryan Boucher
Head Hacking
Kimm Kroll
Clara Mobioli
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age