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Diet Coke: Dedication

Diet Coke preaches to the carbonated choir in two new ads, encouraging the converted to simply be a little more converted. "What we discovered while developing ideas for this brief was that many dedicated Diet Coke drinkers co

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Diet Coke preaches to the carbonated choir in two new ads, encouraging the converted to simply be a little more converted. "What we discovered while developing ideas for this brief was that many dedicated Diet Coke drinkers couldn't get through their day without their trusted and favorite beverage," says DraftFCB/New York ECD Rodd Chant. "They couldn't function without it, so even at times when many others would traditionally reach for a coffee or a bottle of water, these dedicated loyalists would settle only for a Diet Coke . . . it was that or nothing."
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About

Credits
Date
Feb 05, 2007
Chief Creative Officer:
Chris Becker
Executive Creative Director:
Rodd Chant
Art Director:
Richard Velloso
Copywriter:
Rodd Chant
Copywriter:
Henry Mathieu
Photographer:
Richard Foster
Client:
Diet Coke
Agency:
Draft FCB New York
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