Diet Coke: Light It Up

The latest Diet Coke slogan may sound like the title of a Cheech & Chong movie, but FCB/N.Y. has developed a starkly artsy visual motif in print and outdoor work to support it. As to exactly what it means, the client illuminates: "All new Di

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The latest Diet Coke slogan may sound like the title of a Cheech & Chong movie, but FCB/N.Y. has developed a starkly artsy visual motif in print and outdoor work to support it. As to exactly what it means, the client illuminates: "All new Diet Coke advertising has been developed from the brand strategy that people who drink Diet Coke know exactly what they want in their lives and in their soft drink
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About

Credits
Date
Mar 20, 2006
Client:
Diet Coke
Creative Director:
Chris Becker
Creative Director:
Gary Resch
Art Director:
Richard Velloso
Photographer:
Richard Foster
Agency:
FCB New York
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